Coffee houses are all unique brands with the colour scheme showcasing the character of the business. Americano Coffee briefed Inkquisitive Designs to help them create the brand which would be used for the store concepts and run across all its packaging.
Having researched similar brands and the target audience we tested a few colour palettes to see how it would play out in a live store.
We opted for a clean American style look and feel with a nice pink as the base colour as the branding guidelines. We added a rustic element to give the establish feel and in keeping with the interior visuals. This concept was then brought over and added to the elements on cups, packaging, dry foods and in store promo material.