A pure vegetarian eatery in the heart of Leicester, Desi Bites required everything from start to finish for their shop/restaurant. Being an Indian restaurant, they wanted this to show in their logo with visual elements and striking colours. The take-away flyers and in-store menu boards were to be the same as each other to keep consistency for the brand. Window vinyl were also needed to brand the front of the shop.
The logo was created first with a fork and spoon within the text to show that it is a restaurant. We used black, red and yellow as the colours complimented each other and can be related to Indian rustic theme. The menu board and take-away flyers were kept exactly the same in layout to keep the consistency as requested. A site visit was carried out to measure the windows of the store for the vinyl. Our in-house installation team then went out to fit the vinyls.