Seven Logistics is national and international logistics company in Birmingham looking to create a new logo for their business. We were tasked with creating a design which would be innovative and fresh and represent the brand’s fresh outlook on logistics. In addition, we were asked to provide stationary and vehicle graphics to match the branding.

Following a brainstorm, we decided to be play on the number seven both in a numeric and word format and work within a negative spacing scenario to give a fresh and innovative feel. The results was a clever piece of creative work which made the brand come to life and standout in the marketplace.